Twitter just launched what is now called Twitter Music, an app extension on their website that aggregates what is being tweeted about in relation to the music world. At first glance I was wondering why Pitbull needed to be on the home page, thinking it was going to be another cookie cutter application. However upon navigating the rest of the features, it is clear to see that Twitter wants you to never leave and it might work too.
I am going to spend most of my time in the Emerging Talent tab where Twitter identifies some of the more unknown artists that are gaining speed in the Twitter verse. The app also lets you see what’s popular, what your followers are listening to as well as suggestions for you based on your activity. Songs can only be previewed until you sign in with your Rdio or Spotify accounts whereafter you can listen to full rips.
First Vine, and now #Music, Twitter is analyzing the way people spend their time on their site and trying to enhance the user experience. On Twitter’s own blog, the company stated that “Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician.” In realizing this, Twitter created something to help users better connect with the artists and see what they are listening to. Artists feel as if they have even more influence, and more users will stay engaged.
It is definitely another free form of promotion for artists, and a way to get them to stay active in posting. Twitter has now made it possible for the artist to tweet out their new song link via Twitter #Music and have the user listen to it right on their dashboard without ever leaving the site.
The one problem I foresee in the app is its lack of connection with apps like Soundcloud and 8tracks. These are two of the main applications that music snobs and socialites flock to, because small, underground artists are able to freely post their music without barrier to entry. Apps like Spotify and Rdio do get some exclusive content, however much of their bases are curated from iTunes and radio, which are often slower to react on a new hit than Soundcloud or 8tracks would be.
The one real benefit that Twitter has made in this #Music app is definitely that they only look at what users are actively tweeting about. Therefore, the app refrains from the crowds and hoards of less than stellar or the has been music of yesteryear. Stay tuned, I’m really excited to see what Twitter cooks up next.
Check out the first gem I found from Twitter #Music below!
Honan, M. (2013, April 19). Why Twitter Music Is Totally Going to Work. Retrieved April 19, 2013, from Wired Magazine: http://www.wired.com/gadgetlab/2013/04/twitter-music-app/
Twitter. (2013, April 16). Twitter Cards. Retrieved April 19, 2013, from Twitter Blog: https://dev.twitter.com/docs/cards
The Associated Press. (2013, April 18). New Twitter music app shares songs from iTunes, Spotify and Rdio. Retrieved April 19, 2013, from CBC Music: http://www.cbc.ca/news/business/story/2013/04/18/twitter-music-app.html